School Board Candidate ToolBox

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Since 2020, Best has successfully trained hundreds of group leaders, campaign managers, and aspiring candidates for school board positions. Our comprehensive training program covers the ABCs and 123s of running a successful campaign, equipping participants with the essential knowledge and skills needed to excel.

From understanding the necessary steps before filing as a candidate to developing a compelling campaign platform and preparing for your first public forum, we ensure you are fully equipped and ready to run a winning race. Our six-hour course is designed to provide you with the tools, strategies, and insights necessary to navigate the complexities of a political campaign and emerge as a strong contender.

In our training program, we prioritize practical learning and hands-on experience. Our expert trainers and mentors will guide you through real-life scenarios, offering valuable advice and personalized support. Whether you are a seasoned campaigner or new to the political arena, our course will empower you to run a successful campaign and positively impact your community.

We recommend all our school board candidates complete the Ballotpedia Connect Survey to have an advantage by being pushed to the top of search engines.    Ballotpedia is America’s most trusted source of unbiased information on politics, elections, and policy. By submitting information for your Ballotpedia profile, you will see results. The questionnaire can take between 30 and 90 minutes to complete, but well worth the time in the end.

Before you file your paperwork for candidacy, we urge you to create your logo for your branding ID that will carry throughout your campaign and ultimately be used on your signs. The logo will determine your colors, font, slogan, etc.

You will not need signs in the beginning. However, when the time does come, don't make rooky mistakes.

• Remember: signs do not win elections! Your supporters love signs, but nothing sways a vote like meeting with constituents face-to-face.
• In case you missed this point above, signs do not win elections! Nothing sways a vote like meeting with constituents face to face.
• Ads will pull you in at the lowest price, with 12 x 18 pricing. The slightest yard sign you want to choose is 18 x 24.
• School Board campaigns are run on shoestring budgets. You must spend wisely and avoid overspending on signs.
• There is nothing worse than a hard-to-read, ugly sign. If you invest the money in signs, be sure they are professional in appearance and easy to read, with your last name as the most prominent text.
• Signs on the Cheap is a company we recommend for a professional yet affordable option.